Master the Music: How to effectively guide your indie label to stardom
But does it move the needle? They looked at the charts every day. People were getting signed based on chart performance on Hype Machine. If readers hearted the song, it would rise up the charts.
I talk about Hype Machine in the past tense, even though it is still very much alive. Except very few industry people still look to it for discovery anymore. Its popularity has plummeted. You can submit music on SubmitHub to blogs, Spotify playlists, Soundcloud channels, YouTube channels, Radio stations and record labels. The labels and radio stations are all indie.
Write a great press release and an explanation of the song. And select the outlets you think will respond best to your song. We came up with 21 blogs that would be receptive to this song reviews this kind of music, decent acceptance ratio, etc. We will approach Spotify playlisters once the song is released.
Of the 21, 4 were inactive not currently taking submissions right now , and of the 17, only 11 actually reviewed the song. Of the 11, we got 4 approvals and 7 rejections. Most blogs cost 1 credit to submit. Some cost 2 and very few cost 3. The blogs set their own price. If an outlet accepts your submission you will get a notification email and it will appear in the chat section on SubmitHub. You will work out the details directly with that blogger.
And you can see a nice stream of your rejections and acceptances in the Feedback section within SubmitHub. Other than pop, electronic and hip hop. The sound of today and tomorrow. Jason told me that he likes finding music that pushes the boundaries. He's not actually into the music of today, but what is going to be hot tomorrow. That's not true of all reviewers on SubmitHub, just his personal taste.
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But it seems most reviewers want something "fresh. Music is extremely subjective after all. I asked Jason outright why would blogs use SubmitHub when they had been taking submissions directly for years? His answer?
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Yes, and to have a more streamlined way of accepting submissions. But they wouldn't be doing it without the financial incentive. Mind you, this isn't getting them rich, but giving them enough of an incentive to keep it going on SubmitHub. There is a free submission "Standard Credit" option - but very few blogs accept those. Every outlet has different submission lead times. Some say right on the Notes section. If you submit too close to release date, they might pass outright. Similarly, if you submit too far in advance they may reject it and ask you to submit closer to date.
Music Tech Is Inevitable, Not The Enemy
You want me to release a single within 7 days from now? But all the best. Spotify playlisters tend to share right away. So you can hold off on submitting to those until the song is already released. I get asked a lot if SubmitHub is legit. Is SubmitHub worth it? Is it a scam? Well, Jason and his partner Dylan review every reviewer before accepting them.
They have missed quite a few scammers though. For instance, someone was impersonating Right Chord Music for awhile before they got kicked out. And there are more Spotify playlists on the site than I can count that are faking their numbers. Or have playlists with a ton of unengaged followers. DJ, Hypeddit to grow their follower numbers. To see if the playlist is legit or not, head over to Chartmetric. Type in some date ranges in the Followers section. And if their Followers are only falling, you know the playlist is not active and has very little engagement.
Another way to tell if the playlist has engaged followers is, if the 1 song on a playlist that has been on for months with 13, followers has fewer than 1, total plays. HUGE red flag. This playlist does not have engaged listeners. This is the kind of research you have to do to decide for yourself. However, once you get included on a playlist, you can check your SpotifyArtists account to see how many plays that playlist has generated for you.
Think of it like this.
Similarly, just because a playlist has 20, followers, if 0 of them are listening on a regular basis, that playlist really has 0 listeners. Hopefully, they will soon. I found all of these profiles and playlists on SubmitHub. And only after pointing them out to Jason and Dylan, did they remove them. But they had been on the service making money. And SubmitHub unknowingly was facilitating this scam. It was interesting. I started this review about 3 months ago and began by talking to other musicians and Jason. I had a very academic approach and understanding of the service.
I understood all sides. People are turning to SubmitHub for exposure. So, I highly dislike the rejection-with-feedback component. Jason told me he implemented it to make sure that the reviewers actually listen to the song. There are ways to do this without forcing them to make soul-crushing rejection comments that oftentimes are completely unhelpful. I know my art is done.
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Read on to the end to get a good idea of how you can get going. Ok, I wanted to jump right in with the good stuff. If you follow this one tip, you will give yourself a better chance than the majority of independent musicians out there! A common mistake when promoting their music, is many people try and reach their fans in the wrong places.
Further more, they try and gain potential fans on too much of a small scale. An example of this is Facebook and Twitter marketing. While I encourage all musicians to use these tools as they can be very handy for getting yourself out there, when used wrong they can be more of a hindrance than anything else.
Forget adding people on Facebook and Twitter one by one, there are two big problems with doing this:. Let me tell you:. Finding out where your audience hang out, and reach them all there at the same time! Makes sense right? Why try and turn people into fans one by one when you can reach a load of people that are already fans of your music all at the same time? On the other hand, if you can reach a load of very targeted people in a short space of time, you will be more likely to get a much better reaction. People will start talking about you, and as other people interested in your genre also just heard about you, they will be able to relate and carry on the conversation.
Well with regard to where they hang out, this can vary. We will look at these places more specifically below, and look into some of the most popular places you will find a load of people who are into the types of music you make. Now to the second question. Once you find out where your audience hang out, how can you reach them all at the same time? That one has a answer I can give a lot quicker: By using established outlets to get yourself heard! This can be in the form of a community radio station, a popular website, a popular Youtube channel, and the like. So with this in mind, read on for some cool ways to both market your music on and offline.
Online music marketing is probably the path most independent musicians take when it comes to getting their sound out there. This is partly because the ease of it You can promote your music from the comfort of your own home and partly because of the potential reach.