25 Tips for Facebook Marketing
One of my pet peeves is watching people record videos in the vertical mode. And with a little practice and access to a few key tips, even you — yes, you — can start recording great footage, vlogging, or even record an indie film or documentary using just your smartphone. I love this post by ReelSeo.
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One of the BIG keys to winning with Facebook video is to upload natively. Post your video directly on Facebook. Feed the beast that Facebook is! This is one of my favorite techniques. Everyone loves buzzworthy content! And Facebook users may be the most thirsty audience. Why should you include news in your Facebook video strategy? Because YOU are the media! We are now all the media! The key to successful social video is an extremely simple tenet. Did you know that Facebook allows you a specific call to action right on your video?
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From ReelSEO …. A custom call to action, allow brands to have more control over what happens after the video finishes, making videos more effective in converting potential customers to actual customers. I think Gary Vaynerchuk nailed it with that one statement.
Above all things, what, in my opinion, sets Facebook video apart from other platforms is the ability to create consumable content that really hits home personally and is extremely shareable. They are sitting on an enormous amount of targetable consumer data. It creates the ultimate marketing machine. This is the single biggest reason that I am advocating that business owners jump all over Facebook video. No other medium provides the sheer amount of targetable data on an audience that Facebook does.
25 Tips for Facebook Marketing
It makes other marketing techniques look like slingshots compared to drones with laser sightings. Fact: The only people who visit your Facebook business page…is you! Your video has mere seconds to get a user to stop their scrolling and watch. Think about your initial 3 seconds as being similar to when you write headlines for an article.
It has to be eye-catchy. Game over! The number 1 tip I can give you in this area is to just do it. So what? Just keep moving forward. I personally like injecting more personality into my videos and I want my audience to get used to seeing my face. However, using these kinds of videos to get you started is a fast and easy way to start creating and posting social videos without the worry of intimidation. Background: I run a side project wherein I buy and sell houses in the Fort Lauderdale area.
By the way, if you have a property in Fort Lauderdale that you need to sell, give me a call. This is always the first question I get around how to increase Facebook engagement: What to post on Facebook to get people to engage with your stuff.
25 Powerful Ways to Increase Facebook Engagement Today
Despite the fact that you might sometimes see shocking or disturbing content on Facebook, research shows that content that evokes a positive reaction actually performs better than negative. In fact, Fraclr did a study and saw that there was a strong relationship between virality and positive emotions. See the graph below:. I mean, it makes sense. Facebook wants people to feel GOOD when they visit the platform.
They want to stick to the reason why they started in the first place which was for personal connections. They want to feel like you are talking with them versus at them. What used to work no longer does, as Facebook realized people were using these types of content to hack the increase Facebook engagement. So they made those posts get less reach. Dig the video? Check out my YouTube Channel here. The cool thing about it is you can convert basically any post you share in the newsfeed into a Story, so it reaches a bit more people. How many more? As a rule of thumb though, I do recommend you wait at least a few months before reposting the same piece of content to the same channel so people that did see have the chance to forget it.
The next most common question is about the best time to post on Facebook to get the maximum engagement. It really depends on your audience! My people might use Facebook differently than your people. These are obviously just examples, not something to use and run with. An important thing to know when the best time to post is by posting frequently and consistently enough to start noticing some patterns in engagement.
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I like to track all of the posts I share, including the day and time I post them, plus the engagement I get on each. You can repurpose, OR you can create some engagement boosting, fun types of posts to sprinkle around. Often, the engagement you get from those posts will them carry to your biggest, more impactful and business related posts too. Scheduling platforms have done their own research into this and came to a few conclusions based on overall user behavior. They found that Sundays, Thursdays, Fridays, and Saturdays got more engagement than any other days and that 3pm posts will get you the most clicks but 1pm posts will get you the most engagement.
The best way to approach is though is by using your own data from your fan page to see when your audience is usually most likely to engage! Video, it is! On top of that, livestreaming can have an echo effect on your other content as well! Fan page? So many options. So use at your own risk. Reasons to go live on your business fan page :. Reasons to go live on your Facebook personal profile :.
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Otherwise, for just organic reach and content, I prefer to have Facebook give me the boost by sharing it with my friends since I am using my Facebook profile mostly as a networking tool. This is an example of a business topic live I did on my profile. Experiment with using both and see your response. If you usually go live on your business page, try your profile. Or vice versa. Well, simple.
There are two ways to schedule your lives. Facebook states that:. When you schedule a live video, an announcement post will be published to News Feed letting your fans on Facebook know that the broadcast is coming. People who see the post can opt-in to receive a one-time reminder notification that will alert them shortly before your broadcast begins. Your fans can then join a pre-broadcast lobby directly before the live video starts, where they can connect and interact with other viewers. You can schedule a live broadcast up to one week in advance, and people can join your lobby three minutes before your broadcast begins.
My recommendation is to do a mix of both. While yes, videos are important, they are also super easy to do nowadays. All you need is a phone and a willingness to get on camera. But no worries! Practice makes perfect and the more you do it, the better you will become.
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But the keyword here is — practice. And guess what? None of us died. Need inspiration? Does this mean you can scrap audio? Cause you still need it. So how do we engage people? Facebook is the most widely used social media platform today. With over 2 billion active users , your organization has a lot of people to impress.